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Markco Media Ltd - Swedish Speaking Online Marketing Executive

Employment Type: Permanent
Location: London, United Kingdom
Salary: Excellent
Languages: Swedish

Advertiser Details

  • Name:
    Markco Media Ltd
  • Posted:
    09-02-2012
  • Code:
    TLJMM01
Role
 
We are looking to recruit an experience Online Marketing Executive with experience on managing online marketing channels for a minimum of 1 year. You will be working on our new businesses launched in summer 2011. This role will be a real challenge for someone looking to take their online marketing career to the next level and to generate traffic in a non-UK market for a fast growing voucher website. The implementation of an online marketing strategy, including search engine optimisation (SEO), link building, PPC, Email, and social marketing activity for www.TopRabattKod.se .
 
A great opportunity for an online marketing executive, eager to extend their knowledge of online marketing, who is a good lateral thinker, with a tenacious and meticulous nature ready to further a career in online marketing. You will be working alongside a colleague, who has built the website from scratch and is eager to learn from your online marketing experience. You will be working together to achieve the growth of the website and deliver targets according to tight budgets and deadlines. Both of you will be equally reporting to the International New Business Manager.

We are looking for candidates with marketing knowledge in the following international markets: Sweden.

Key Responsibilities

* Manage the current link building techniques and implement new strategies alongside the SEO team leader of the department
* Responsible for the development and implementation of SEM advertising campaigns
* Manage day-to-day content for Social Media activities
* Share your online marketing experience with your colleagues in your team

Main Duties

* Implementing SEM and other online marketing activities
* Co-ordinate the day-to-day management and ongoing growth of SEM (SEO/PPC) programs
* Growing our online audience by increasing our ranking in natural search results and increasing our * exposure on third party sites
* Undertake competitor analysis on a regular basis
* Undertake search ranking analysis on a regular basis
* Generation and optimizing SEO content, URLs and Keywords
* Implement Link-building strategies, including purchasing of links and analysis of link performances
* Natural link-building through quality content.
* Link baiting
* Social Bookmarking
* Using a link exchange network
* Buying links from a directory
* Paying for links by bloggers
* Creating your own external links.
* Content syndication RSS or XML feeds
* Actively building relations with bloggers, webmasters and web editors
* Provide competitor analysis and identify potential high value links
* Align and leverage SEM, viral and social marketing campaigns and competitions.
* Improve website content with third party content (e.g. iFrame solution printable vouchers)
* Act as the advocate of adoption of social media within the Company, influencing overall site and business strategies
* Plan email marketing campaigns
* Ensuring customer acquisition and supporting monetization
* Optimisation, reporting and increasing open & click-through-rates
* Increase the newsletter database
* Manage press wires and press activities
* Providing quantitative and qualitative reporting on results
* Support the international team with ad hoc tasks as necessary

Experienced in the affiliate industry is preferable but not necessary

Personal skills

* At least 1 year experience in online marketing with proven track of successful online marketing channel management
* Excellent communication skills and ability to work in a team
* Advanced Microsoft Office skills, including Excel, Word and PowerPoint
* Business/E-commerce and result driven
* Excellent & proven detailed analytical competencies
* Outstanding reporting skills
* Fluent in English - written and spoken
* Native Swedish speaker
* Eager to take on challenge and master them independently and with the team
* Ability to share with team members your experience in SEO, link building, PPC, Email Marketing and Social Media
* Attitude of being hands-on and having good time-management skills
* Ability to work under pressure and to work according to set performance indicators
You cannot apply for this job as it is no longer active.
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