Back to search.WhiteConcierge - Head of Marketing
| Employment Type: | Permanent |
| Location: | Cambridgeshire - East Anglia, United Kingdom |
| Salary: | circa 60k |
| Languages: | English |
Job Purpose:
This is a key position to support the expansion underway at WhiteConcierge.
The expansion programmed is geographic, channel and vertical market in nature. South America, South East Asia and USA are target geographies. Non-FI Vertical Markets and B2C channels are also to be developed alongside our core B2B business.
With year on year growth rates for the coming three years of above 50%, WhiteConcierge is evaluating different growth models to ensure its position as a global support partner worldwide. The Head of Marketing will lead on brand, acquisition, retention and product. They will be supported by existing creative and campaign resources.
One essential element of this support function is the differentiation of its product/program placement and its capacity to add value to our customers propositions. The role therefore operates in a B2B model but with the requirement to also deliver B2C elements.
Key Responsibilities:
1. The Head of Marketing will be the expert for all aspects of marketing from an internal and external perspective.
2. Drive WhiteConcierge brand positioning as a worldwide B2B brand within the current Financial Industry space.
3. Marketing drive to deliver WhiteConcierge’s expansion and growth 2012- 2013, through three possible avenues, franchising, mergers and fusions, trade sell.
4. Revision of external communication policy through all touch points with external partners:
a. Distributors (MasterCard, Visa ). Support partner on product development and features of added value benefits.
b. Clients: International banks, purchasers of platforms from distributors and direct purchasers of services from WhiteConcierge
c. Customers. End customer and user of service.
5. Creation and control of supporting collateral to existing and new customers.
6. Deliver to strategic partners on existing products, campaigns and promotions, including customer engagement strategies and processes.
7. The role involves managing the internal aspects of the redesign also
8. Development and management of B2C marketing model
9. Marketing support to Sales and implement marketing strategy to support including management of all PR activity.
10. Supporting the new product development area including the development and evolution of future products, applications and services for the Clients.
11. Marketing support to sourcing and supply areas
Skills / Technical Competencies:
- Proven marketing track record at senior level both externally and internally
- Excellent track records of positioning brand, marketing products and channels plus leading a team through analysis, planning, implementation, control and analysis.
- Experienced in marketing to large multi levelled organisations
- Contract awareness and knowledge of invoicing and pricing methods
- Experience of operating within the Financial Services sector preferred
Behavioural Competencies
Teamwork
• Ensures that functional strategies are shared with peers and team members allowing synergies to be identified to maximise business opportunities.
Developing Self & Others
• Develops others through coaching by identifying development needs and recognising the abilities of the team and planning accordingly.
Decision Making
• Makes decisions which promote corporate strategic intent and values.
• Assesses the impact of decisions on the global business before implementing at a more local level.
• Involves key stakeholders (internal and external) in the decision process to gain wider perspective to ensure best business outcome.
• Regularly monitors and evaluates progress and impact of decisions, adapting actions with consultation where appropriate.
Communication
• Communicates in a way that captures people’s interest, focus and subsequent actions
• Disseminates information regularly in a timely, consistent and appropriate manner
• Uses both formal and informal communication channels effectively
• Makes corporate information freely available to those who would like to see it and learn from it
• Cascades information up, down and sideways as appropriate using a variety of communication techniques such as briefings and presentations
Leadership
• Promotes the vision and direction of the company to all parts of own function/business area.
This is a key position to support the expansion underway at WhiteConcierge.
The expansion programmed is geographic, channel and vertical market in nature. South America, South East Asia and USA are target geographies. Non-FI Vertical Markets and B2C channels are also to be developed alongside our core B2B business.
With year on year growth rates for the coming three years of above 50%, WhiteConcierge is evaluating different growth models to ensure its position as a global support partner worldwide. The Head of Marketing will lead on brand, acquisition, retention and product. They will be supported by existing creative and campaign resources.
One essential element of this support function is the differentiation of its product/program placement and its capacity to add value to our customers propositions. The role therefore operates in a B2B model but with the requirement to also deliver B2C elements.
Key Responsibilities:
1. The Head of Marketing will be the expert for all aspects of marketing from an internal and external perspective.
2. Drive WhiteConcierge brand positioning as a worldwide B2B brand within the current Financial Industry space.
3. Marketing drive to deliver WhiteConcierge’s expansion and growth 2012- 2013, through three possible avenues, franchising, mergers and fusions, trade sell.
4. Revision of external communication policy through all touch points with external partners:
a. Distributors (MasterCard, Visa ). Support partner on product development and features of added value benefits.
b. Clients: International banks, purchasers of platforms from distributors and direct purchasers of services from WhiteConcierge
c. Customers. End customer and user of service.
5. Creation and control of supporting collateral to existing and new customers.
6. Deliver to strategic partners on existing products, campaigns and promotions, including customer engagement strategies and processes.
7. The role involves managing the internal aspects of the redesign also
8. Development and management of B2C marketing model
9. Marketing support to Sales and implement marketing strategy to support including management of all PR activity.
10. Supporting the new product development area including the development and evolution of future products, applications and services for the Clients.
11. Marketing support to sourcing and supply areas
Skills / Technical Competencies:
- Proven marketing track record at senior level both externally and internally
- Excellent track records of positioning brand, marketing products and channels plus leading a team through analysis, planning, implementation, control and analysis.
- Experienced in marketing to large multi levelled organisations
- Contract awareness and knowledge of invoicing and pricing methods
- Experience of operating within the Financial Services sector preferred
Behavioural Competencies
Teamwork
• Ensures that functional strategies are shared with peers and team members allowing synergies to be identified to maximise business opportunities.
Developing Self & Others
• Develops others through coaching by identifying development needs and recognising the abilities of the team and planning accordingly.
Decision Making
• Makes decisions which promote corporate strategic intent and values.
• Assesses the impact of decisions on the global business before implementing at a more local level.
• Involves key stakeholders (internal and external) in the decision process to gain wider perspective to ensure best business outcome.
• Regularly monitors and evaluates progress and impact of decisions, adapting actions with consultation where appropriate.
Communication
• Communicates in a way that captures people’s interest, focus and subsequent actions
• Disseminates information regularly in a timely, consistent and appropriate manner
• Uses both formal and informal communication channels effectively
• Makes corporate information freely available to those who would like to see it and learn from it
• Cascades information up, down and sideways as appropriate using a variety of communication techniques such as briefings and presentations
Leadership
• Promotes the vision and direction of the company to all parts of own function/business area.
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