Company Profile

Lycatel is a dynamic, fast growing provider of prepaid telecommunications services for consumers and businesses throughout the world. Present in 17 countries, Lycatel is the global market leader in the calling card market, distributing 15 million calling cards per month through 300,000 retailers. In 2006, Lycatel launched Lycamobile, an international MVNO. Since launch, Lycamobile has acquired over 1 million subscribers and is present in Holland, Belgium, Sweden, Switzerland, Norway and Denmark. Lycamobile will launch in a further 7 markets in 2008, with a mission to become the market leading global prepaid international MVNO, acquiring over 7 million subscribers by 2011.

The Role

Reporting directly to the Head of Marketing Communications, you will be have proven experience in FMCG and Online Channel marketing and will be able to develop both strong offline and online marketing campaign strategies and implement these for Lycamobile Spain.

Job Description


• You will drive the creation of rolling and retailer specific promotional plans & their effective implementation, working closely with both the Sales and Marketing Teams, plus key customer and agency contacts.
• You will manage all secondary display initiatives & retailer media proposals.
• You will produce a monthly channel marketing review detailing visibility and promotional metrics including photographs, detailed CPA analysis and recommendations.
• You will develop strong working relationships with the product teams to ensure the launch of all new promotions and any other initiatives that meet commercial requirements. Also to ensure the marketing team is kept up to date with any relevant developments relating to competitor activity in the channel.
• You will provide essential support for the Sales and Marketing teams in terms of presentation development, pack shot photography, and merchandising.
• You will support the Senior Management team in other initiatives such as insight generation & store support activity.
• You will be responsible for developing an online strategy and plan for Lycamobile Belgium including managing pay per click and natural search engine optimization and other processes to drive traffic to the website.
• You will identify target markets against marketing objectives and plan campaigns accordingly.
• You will be responsible for database segmentation, and have the strategic ability to analyse data and create compelling insights.
• You will use these insights to target both existing and new customers and deliver creative marketing campaigns online.
• You will be responsible for delivering a suite of management reports covering all marketing activities including CPA analysis and ROI
• You will be responsible for working closely with the communications team to ensure cross fertilisation of public relations into the website and back.
• You will be responsible for developing online advertising with third party providers.
• You will monitor all online activity of competitors across all markets and feed into Lycatel strategy.
• You will be able to manage budgets from PO through to invoice reconciliation.
• You will assist the Head of Marketing Communications and Marketing Director with other appropriate activities in line with the Lycamobile Marketing Strategy.

Key Relationships
• Internal – Marketing Director, Country Manager, Head of Marketing Communications, Product Managers, UK Sales Team, Lycatech India, Marketing team.
• External – Retailers, Agencies, PPC Agency, Customers, Potential Customers.


Person Specification:

• 4 years marketing communications experience, preferably in retail or telecoms industry
• A ‘can do’ approach and positive attitude is an absolute must for this role as is the ability to handle a dynamic environment and prioritise workload.
• Excellent communication skills (written and verbal)
• Database management skills
• Fully proficient in Microsoft Office (MS Word, MS Excel, MS Powerpoint), familiarity with Adobe Acrobat, Photoshop and Illustrator a definite plus.
• Educated to degree level or equivalent
• Excellent interpersonal skills to develop relationships with key partners and deal with other Lycamobile staff, Clients, Management Team, Agencies etc.
• Experience of creative process using external agencies including agency management.
• Ability to fit into a small team and lead team projects as required. A confident decision maker with effective persuasion skills.
• Realises the importance of establishing self quickly into the department, the division, and the organization and is confident and able to do this.