The Role

The purpose of the role is to develop and grow Ladbrokes eGaming business and revenues within Eastern Europe. The role will take full responsibility for ensuring Ladbrokes have a competitive and up to date product to develop and grow in multiple Eastern European territories. You will also be required to propose investment levels and manage marketing budgets to deliver strong ROI and meet business required NGR targets.

Dimensions / Scope & Scale:

Working within the International Team, you will manage and co-ordinate local marketing partners where applicable and link into relevant internal teams at Ladbrokes HO, including: Sportsbook, Casino, Games & Poker product teams, Affiliates & SEO team, the CRM team & Systems and web development teams.

Will be Innovative and Self Motivated. Able to work independently away from Ladbrokes HO office if required to grow Ladbrokes business in new territories

The Person:

Will have a high level of integrity and discretion to allow themselves to be trusted by the company to represent their business in foreign markets
Will have high confidence levels with a positive, outgoing and dynamic approach

Position Description

Main Responsibilites:

Initially the role will be focused on launching and developing Ladbrokes business in Poland by:

Working with New Territories Development Manager to launch Polish business
Create and develop a launch marketing strategy the manage implementation and report ROI
Work with SEO and Affiliates team to ensure structure is in place for strong organic marketing strategy
Manage CRM strategy linking in with product teams and CRM team to
ensure player yield and retention targets are met
Closely monitor competitor activity and developments to ensure Ladbrokes remain competitive within the market place.
In addition to managing and developing the Polish business, the Business Development Manager will assist the New Territories
Development Manager to identify new opportunities within Eastern Europe and prepare a market entry business case.
Once Ladbrokes has developed a localised website for these territories, the Business Development Manager would then assume commercial and development responsibilities for that territory, encompassing.
Regular product review to ensure Ladbrokes’ offering remains focused
Acquisition and retention marketing
Partnership and affiliate management and growth

Candidate Requirements

Experience / Qualifications:

Essential:

Fluent written and verbal skills in English & Polish
Strong knowledge of Polish market and culture
Developed understanding of other Eastern European territories and culture
Strong knowledge of Sports, Sports Betting and Gaming
Experience of marketing and understanding digital and offline media buy ? strategies
Excellent written skills – proven ability to write and edit copy for customer marketing communications
Experience of managing budgets and developing business strategy. Understanding and reporting KPI’s

Desirable:

Experience of managing agencies and marketing partners
Good personal skills, able to develop positive internal and external relationships
Additional language skills, preferable to have third language within Eastern Europe





Winning Behaviours / Competencies:

Customer & Market Driven:
Improves existing levels of products by initiating research and acting upon market feedback
­Anticipates major changes in market needs and keeps business areas focused on the key priorities, especially regulatory changes

Driving Innovation:
­Acts as a catalyst and takes calculated risks to initiate original and high impact ideas that challenge current organizational thinking

Speed, Decision, Action:
­Evaluates complex situations, generating potential commercial solutions quickly to make a quality decision.
­Cuts straight to the core of key commercial issues to identify an optimum way forward

Networks & Influence:
­Develops a wide range of long term partnerships internally/externally to drive business progress

Learning:
­Identifies own future development needs and opens up new opportunities to develop potential

Science & Analytics:
­Researches less-familiar information and questions data to reach objective conclusions

Planning Projects / Delivery:
­Shapes strategic plans in line with eGaming goals by identifying future opportunities and potential barriers to overall Business Plan achievement

Negotiation:
­Negotiates tactically with suppliers and others, using different approaches as circumstances change to deliver a mutual and broadly-based business outcome
­Drives through an overall business strategy with suppliers/others, identifying previously unrealised opportunities to secure beneficial long term partnership