W.K. Kellogg’s original vision of health and nutrition for everyone continues to drive the company at the very top level.

It was among the first producers to voluntarily list the amounts of sugar in its products. And in more recent years Kellogg’s was one of the first in the food business to print Guideline Daily Amounts (GDAs) on the front of the packs – showing clearly the percentage of the recommended intake of calories, sugar, fat, saturates and salt for each portion of product.

Today, Kellogg’s is still one of the most influential and innovative brands in the world, producing more than 40 different cereals with plants in 19 countries, marketing its products in more than 160 countries and employing 26,000 people in its worldwide organisation.